Is there anything wrong with going green to see green

A friend asked me about that last post – what’s wrong with going Green to see more Green?
The answer is nothing – as long as you are sincerely making green efforts.  We see increased profitability as a significant benefit of taking a green strategy.  And for many companies one of the main drivers will be [...]

Are Big Tech Companies Going Green just to see More Green?

Interesting article on the big tech companies going green.  There’s a question as to whether the green movement among some high-tech companies is truly well intentioned and genuine or just rhetoric to gain a boost in PR. The article can be found here.
While I don’t doubt that (as with anything) there are a few bad [...]

Squidoo

Quick note – we just added a Lens on Squidoo.  I’m a fan of Seth Godin’s blog, and he’s been making noise about Squidoo for a long time now, so I finally bit the bullet and went through the process. 
One of the first things we’ve added is a poll, so please check it out [...]

Slight derailment, but we’re back

So after a slight distraction from being able to blog on a regular basis, I’m back.  We’ve been exceptionally busy reworking a few things, including rebranding (ETR or Ecological Technology Rating replaces DGE) and some additional development efforts, a bit more time should be available to keep up with things. 
For anyone keeping track (is [...]

Macbook Air earns Silver EPEAT rating

Notice I am writing about this quite a bit thing?  I admit that based on the reading I have done that I am impressed with the little device so far, although the price tag on the SSD model – the one I think makes the most tech sense – is a bit tough to swallow.  [...]

Computerworld MBA Shortsighted if you ask me.

Everybody is talking about it – Computerworld sounds off too:
MacBook Air: Ethereal or Unrealistic? | Computerworld Blogs
One of the more interesting quotes in here (to me) was:

In my view, Apple’s enterprise-oriented subnotebook would be roughly one-inch thick, be sized to the 13.3 screen, have the MacBook Pro keyboard, and come with most of the ports [...]

Greenpeace applauds MacBook Air

I thought this was interesting…
PC World – Greenpeace Applauds MacBook Air
…especially since I see it as a good first step, I thought it interesting that Greenpeace should sound so impressed.

MacBook Air – a giant ecotech step forward?

Nice article outlining the green efforts Apple has made in the just announced MacBook Air:
Apple Grows Greener with MacBook Air « Earth2Tech
As the author says, incremental steps, but at least Apple appears to be honoring Steve Jobs pledge from a year ago.
The one exception: the battery can’t be replaced, which is a shame.
Which leads us [...]

EPEAT – it’s a Good Start!

There’s an interesting initiative going on to rate computers based on a fairly comprehensive set of criteria, called EPeat:
Welcome to EPEAT
EPeat ranks computers as Bronze, Silver, or Gold. Gold is a tough one, it represents meeting all EPeat requirements and exceeding them by 75%. Silver, much more common, represents a 50% margin. [...]

Data-Green Solutions – Ecofriendly solutions to technical challenges

It occurred to me that, as I am constantly reading and researching environmental issues related to technology, other folks might have some interest in my thoughts.
Or not! I know in the world of the technorati, I’m not particularly well known. On the other hand, I’m pushing some ideas these days that others haven’t [...]